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Written by Alwi Sulieman, Marketing Lead at Muslim Ad Network (MAN). Muslim digital marketing agency, Muslim Ad Network recently published the first comprehensive and extensive guide to understanding, engaging, and converting Muslim audiences into customers. This article is an extraction from the 127-page guide about the size and potential of the Muslim market and why many brands fail in their digital marketing strategy when it comes to penetrating this market. The Halal Economy is Worth $3 Trillion! Online Muslim...

Tiktok is more than just fun and games. It is a fundamental platform for many users to gain exposure in their careers and also Tiktok recently released its shopping feature for content creators which is a total game-changer in the realm of E-commerce. It may seem strange to think back on a time when Muslims weren't present on Tiktok, but in 2019, the hashtag #MuslimTikTokers was created so that people could follow the Muslim community of influencers....